Alex Garcia πŸ”

Alex Garcia πŸ”

12-08-2022

01:20

James Clear is building of the largest newsletters as a single individual. With over 1.5M subs, he's built a $20M+ asset. Here's how he's built his site to convert traffic into email subscribers:

Unlike most media companies, James Clear didn’t use paid ads to grow his newsletter. His main two levers for growth are: 1. SEO 2. Conversion Rate Optimization This year, James’ traffic peaked at 933,630 in organic traffic a month and is currently on track to hit 640k+.

10 years of writing online. Writing Atomic Habits. James Clear developed himself as a thought leader. And this impacts SEO:

Secondly, when you look at his top 50 pages ranked by organic traffic, the majority of his articles are centered around informational intent. This is the β€œwhy” behind the search. And he crafts his site to create an appetite for an extension of his content (via email).

Secondly, when you look at his top 50 pages ranked by organic traffic, the majority of his articles are centered around informational intent. This is the β€œwhy” behind the search. And he crafts his site to create an appetite for an extension of his content (via email).

A lot of people drive significant traffic to their site. Rarely does anyone build a 1.5M subscriber newsletter on the backend of it. To do that, you have to be really good at converting that traffic into subscribers. Let’s break down how he did it:

1. Home Page James Clear’s home page is the second most visited page. And when you land on it, there is a crafted lead magnet structured to convert traffic. Here’s why:

2. Article Page His third most popular page is his article page. This traffic has a purpose β€” to learn. And this page is structured to give each visitor an extension of learning β€” but via email. Here’s how:

3. The Articles The bulk of his traffic comes from his articles. And he uses 2 diff structures to convert traffic into email subs, and this is based on the content. - Articles For a standard article, James uses: 1. A CTA in the header 2. Standard newsletter CTA Ex:

- Comprehensive Guides But when it’s a comprehensive guide, James shifts his approach. He uses: 1. The same CTA in the header 2. His 30-day email course to build better habits Example:

4. Newsletter Page Lastly, his newsletter page. Crafted to convert. Example:

If this helped you, then I think you'll enjoy my newsletter centered around growth marketing :) 30k+ marketers, founders, and creators get these case studies in their inbox every Thursday... 3 minutes a week to become a better marketer πŸ‘‡πŸ½

Plus, if you want to follow me @alexgarcia_atx then expect hella growth marketing content on your feed. Threads to come: - copywriting - ad development - landing page development - newsletter optimization Appreciate y'all!

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