I wrote 100 Twitter lessons after getting 100,000 followers in ~2 years. Then I trimmed it down to only the 53 I consider the best. Here they are:

Twitter allows you to be widely known in narrow circles. Which gives you most of the benefits of fame without the downsides.

Email lists make more money than tweets. Connections make more money than email lists. Brand makes more money than both.

The hard part isn't building the audience. It's not getting bored of repeating yourself until someone understands the importance of what you're saying.

Your bio answers "Why should I listen to you?" Your pinned tweet answers "What are you good at?" Your link in bio answers "What's the lowest commitment I can give you and still get value from you?"

On Twitter you'll find strangers that support you more than people you've known your entire life.

Your feed is a sales letter and the product is you.

Post valuable lessons for a long enough period of time and people will pay you just to repeat the lessons back at them.

Tweet like a pro. Comment like a bro.

If you knew how much your account could be worth in 5 years you wouldn’t even joke about missing a day.

Twitter engagement works in jumps and drops. One day it will give you the world and then next it will take it away. Don’t get discouraged. That’s just how the game is.

If you don’t give your audience the secrets they won’t give you the money.

Twitter is not an acquisition channel. It's a goodwill and trust-building channel. Monetize it by making non-salesy content public (tweets). Then selling in private (email, phone, chat).

You build a better network by working than by networking.

You're probably 10,000 tweets away from a completely different life. The funny thing is that 9,999 won't change anything but there will be 1 that does. You just don't know which one.

Building connections along the way means you have insurance against being banned. Because if anything happened everybody would help you build your account back up.

You're, at any moment, 1 good piece of content away from reaching the right people. And the Twitter algorithm allows you to post as much as you want. It's like wanting to hit a target with unlimited ammo. So shoot.

People can feel when a post comes from a place of service and when it comes from a place of neediness. And one makes way more money than the other.

You win at YouTube by explaining simple ideas in complex ways. You win at Twitter by explaining complex ideas in simple ways.

Use Twitter to validate short form ideas. Repurpose the best into longer form content now that the idea is validated.

People like tweets that they find interesting and retweet those that confirm their beliefs.

Twitter isn't that good at promoting other platforms. But it's great at making people like you. Which makes them look you up on other platforms. Same destination. Just a different path.

Twitter is just saying 1 thing 1000 different ways.

Audiences are slow to buy but quick to endorse. It might take a long time before they buy . But a lot of them are willing to tell other people about you. So even though they don't buy that doesn't mean they’re not helping.

The less you care about engagement the more you get.

People log on Twitter to feel like they learn. Not to actually learn. Meaning "dumbing down" your content is good advice. But "trimming down" your content is even better advice.

Leverage your skill to befriend big accounts. You help them with your skill. They help you grow. Win-Win.

Shitposting is a legit growth strategy. It shouldn't be the main pillar of your brand. But a few jokes here and there will actually strengthen it.

Tweets don’t compound. But the impact they leave on your audience does. And that's a good enough reason to tweet.

Twitter content will take you from 0 to 1. Twitter connections will take you from 1 to infinity. The key is not mixing those up.

Audience building is potential energy. Audience monetization is kinetic energy. Build up as much potential energy as your current income and patience allow you to. Then cash in. Build up more income and more patience. Then repeat.

You're not going to build a great brand talking about other people. If you want to be someone on Twitter you have to be someone outside of Twitter. Caveat: You don't need to be competent before you start. Document your journey to competence and cash in when you get there.

Either don't sell anything or make it abundantly clear you're selling something. Both work. It's when you hide your intentions that people hate it.

You only rely on retweets when you know your content isn’t good enough to be shared by word of mouth.

Post and assume nobody will see it. Not because nobody will but because it will detach you from the outcome. Which will make you create better content.

How to get more inbound business: Prove that you’re good at the thing you do, however small, every day over a long enough period of time.

Post more than you read. Mute more than you follow. Block more than you endorse.

Write for the person that will binge your tweets when they're at a low point.

Be authentic. What you lose in follower growth you gain in goodwill, respect and (long term) money.

Unfair but true: all things equal, people would rather work with someone with a personal brand than with someone without one. Which is a good enough reason to build one.

Your follower count correlates to your income kinda like how fit you are correlates to how well you can fight.

Your favorite Twitter creator doesn't care whether you like his content or not. He'll just post whatever he finds interesting. And that's why he’s your favorite.

95% of the big accounts you see are helping each other grow. It's like the bodybuilder world: We’d like to think it's all talent. When in reality it's part talent, part juice.

Be nice. That one dude with 2 followers nobody talks to is probably a decamillionaire.

To this day I still haven't found a better Twitter strategy than doing cool things then talking about it.

People get writer's block because they think that the stuff they find interesting and the stuff they should write about is different. And at least on Twitter, it's not.

Advice for smaller accounts: Make your offers either laughably expensive or free. No in between.

You will make more money by starting 10 conversations a day than by sending out 10 sales tweets a day.

Most of your "engagement" problems are actually relevance problems. Your takes aren't unique. Your accomplishments aren't impressive. So people just don't see the value in engaging with you.

If you think in terms of engagement and likes before you post you already lost.

The people who engage with you and the people who buy from you are rarely the same people. So don't get discouraged if “nobody sees your tweets”. They see you. You just don’t see them.

You make more money flexing your customers’ results than your own.

A solid personal brand allows you to be bad at lead gen and sales and still generate leads and get sales.

And finally: One day when Twitter makes you more money than you thought possible you'll be glad you took the time to build it the right way.

If you found this useful, here are 2 steps to take: 1. Follow @OneJKMolina for more content on Twitter audience monetization. 2. Retweet this with your biggest takeaway:

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