Jon Brosio

Jon Brosio



Copywriting gets people to click. But psychology persuades them to pull out their credit card... Here are 11 psychological triggers everyone should know (please use them ethically):

1. Hick's Law → More options create decision fatigue and buying uncertainty. @thejustinwelsh does a great job with his empire offering one purchase option:

@thejustinwelsh 2. Goal Gradient Effect → Motivation increases as users get closer to their goal. Used in setup, sign-up, and checkouts. Example @aioseopack WordPress setup:

@thejustinwelsh @aioseopack 3. Feedforward → Conversions increase when people know what to expect before they take action This can be used in Saas, signups, or emails (as we see with @ItsKieranDrew):

@thejustinwelsh @aioseopack @ItsKieranDrew 4. Fresh Start Effect → Users are more likely to take action if there's a feeling of new beginnings The copy here from @dickiebush "Finally Start" helps envision a new beginning:

@thejustinwelsh @aioseopack @ItsKieranDrew @dickiebush 5. Scarcity → People value things more when they're in limited supply Can be done with: • Urgency • Screening • Limited spots @WrongsToWrite creates urgency with a screening:

@thejustinwelsh @aioseopack @ItsKieranDrew @dickiebush @WrongsToWrite 6. Variable Reward → People are drawn to an unexpected outcome. Use: • Quizzes • Bonuses • Giveaways To utilize variable rewards. Just like @austinbelcak

@thejustinwelsh @aioseopack @ItsKieranDrew @dickiebush @WrongsToWrite @austinbelcak 7. Loss Aversion → Potential losses have a greater effect than potential gains Budget airlines perfected this with "add-ons":

@thejustinwelsh @aioseopack @ItsKieranDrew @dickiebush @WrongsToWrite @austinbelcak 8. Von Restorff Effect → People notice items that stand out more Specific colors and designs can prompt action. Look what @MakadiaHarsh does with his button/chat colors:

@thejustinwelsh @aioseopack @ItsKieranDrew @dickiebush @WrongsToWrite @austinbelcak @MakadiaHarsh 9. Cashless Effect → People spend more when they don't actually see the money • PayPal • Apple Pay • Google Pay All reduce friction for payment. @arvidkahl uses PayPal checkout with his course:

@thejustinwelsh @aioseopack @ItsKieranDrew @dickiebush @WrongsToWrite @austinbelcak @MakadiaHarsh @arvidkahl 10. Confirmation Bias → People want evidence that confirms their beliefs. This is an effective copywriting technique to frame your offer. Here @thedankoe uses bullets to confirm bias:

@thejustinwelsh @aioseopack @ItsKieranDrew @dickiebush @WrongsToWrite @austinbelcak @MakadiaHarsh @arvidkahl @thedankoe 11. Storytelling Effect → People remember stories better than facts alone A good "origin" story works to sell an offer. See how @JeffGoins keeps you captivated with his storytelling:

@thejustinwelsh @aioseopack @ItsKieranDrew @dickiebush @WrongsToWrite @austinbelcak @MakadiaHarsh @arvidkahl @thedankoe @JeffGoins Learning these triggers is one thing. But using them to: • Predictably craft viral content • Build an audience of raging fans • Persuade readers to share your content Is another. Join me & learn how to leverage psychology to build an audience.

@thejustinwelsh @aioseopack @ItsKieranDrew @dickiebush @WrongsToWrite @austinbelcak @MakadiaHarsh @arvidkahl @thedankoe @JeffGoins If you enjoyed this and you're into the creator economy and digital writing: 1. Follow me @jonbrosio for more badass threads like this 2. Retweet the 1st tweet of this thread to help inspire others

@thejustinwelsh @aioseopack @ItsKieranDrew @dickiebush @WrongsToWrite @austinbelcak @MakadiaHarsh @arvidkahl @thedankoe @JeffGoins TL;DR 11 psychological triggers everyone should know: • Goal Gradient Effect • Von Restorff Effect • Confirmation Bias • Storytelling Effect • Fresh Start Effect • Variable Reward • Cashless Effect • Loss Aversion • Feedforward • Hick's Law • Scarcity

@thejustinwelsh @aioseopack @ItsKieranDrew @dickiebush @WrongsToWrite @austinbelcak @MakadiaHarsh @arvidkahl @thedankoe @JeffGoins If you want to get started creating your own money-making online business Check out this free resource that walks you step-by-step towards making your first $3,000 writing online

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