Jon Brosio

Jon Brosio



Master psychology and you can basically print money at will. However, 99% of creators have no clue how or where to start. After reading 9 books and studying 47 websites, I finally figured it out. 13 psychology truths to *ethically* market products that sell like crazy: πŸ§΅πŸ‘‡

By the end of this thread, you will have learned: β€’ A list of 13 psychological principles β€’ How to use these psychological principles to increase your business marketing β€’ Examples of real-world psychological principles in action (and why they're important) So let's go!

1. Hick's Law β†’ Hick's Law predicts that the more choices there are, the more time users take to make their decisions. For your business, only offer one option for: β€’ Sales pages β€’ Landing pages β€’ Consultation pages Look at @dickiebush and his offering of 30for30

@dickiebush 2. Confirmation Bias β†’ People tend to search for, favor, and recall information that reinforces their personal beliefs or hypotheses. For your business, establish a commonly held belief with the reader in your copy Masterfully done by @ItsKieranDrew

@dickiebush @ItsKieranDrew 3. Cognitive load β†’ The total amount of mental effort that is required to complete a task. Less load β†’ higher conversion. When checkout pages include: β€’ PayPal β€’ ApplePay β€’ GooglePay One-click checkouts, conversions increased upwards of 20% See @arvidkahl checkout page

@dickiebush @ItsKieranDrew @arvidkahl 4. Decoy Effect β†’ When choosing between two alternatives, the addition of a third, less attractive option (the decoy) can influence our perception of the original two choices. TL;DR: Making a third choice (generally middle) drives sales per unit See how @thedankoe does this

@dickiebush @ItsKieranDrew @arvidkahl @thedankoe 5. Social Proof β†’ The easiest psychological principle to use. People look to the acceptance of others to determine a course of action. Use @testimonialto to automatically collect social proof. @JustinSaaS has 5k testimonials to help nudge potential customers to take action.

@dickiebush @ItsKieranDrew @arvidkahl @thedankoe @testimonialto @JustinSaaS 6. Scarcity β†’ The idea that people value things more and are more inclined to act when things are in limited supply Can be limited: β€’ Time β€’ Access β€’ Amount @thedankoe uses 2/3 here

@dickiebush @ItsKieranDrew @arvidkahl @thedankoe @testimonialto @JustinSaaS 7. Loss aversion β†’ Simply put, loss aversion is the idea that people prefer to avoid losses more than earn equivalent gains. Let's use the example we just used to illustrate (pay more and "lose" if you don't upgrade now)

@dickiebush @ItsKieranDrew @arvidkahl @thedankoe @testimonialto @JustinSaaS 8. Curiosity gap β†’ "Curiosity killed the cat." It also sold the product. Curiosity gap is the idea that people have a desire to seek out missing information. Instead of words like: β€’ Buy β€’ Learn β€’ Subscribe Use: β€’ Reveal β€’ Unlock β€’ Get access Just like @JustinSaaS

@dickiebush @ItsKieranDrew @arvidkahl @thedankoe @testimonialto @JustinSaaS 9. Endowment effect β†’ Users value something more when they feel it's theirs/they created it. @NotionHQ is the master of this. For instance, I have built out my task manager via Notion. The more I create, the more I'm invested (and see the value)

@dickiebush @ItsKieranDrew @arvidkahl @thedankoe @testimonialto @JustinSaaS @NotionHQ 10. Feedforward effect β†’ The feedforward effect suggests that users are more inclined to take action when they know what to expect before doing so. When you outline: β€’ Steps to take β€’ Time needed β€’ Requirements You incentivize action Look at what @aaditsh does here

@dickiebush @ItsKieranDrew @arvidkahl @thedankoe @testimonialto @JustinSaaS @NotionHQ @aaditsh 11. Skeuomorphism β†’ Skeuomorphism asserts that users will adapt more easily to things that resemble real-world objects. In other words, when you design your products to look like real things, conversions increase. Look at what @jayclouse did at the beginning of his sales page

@dickiebush @ItsKieranDrew @arvidkahl @thedankoe @testimonialto @JustinSaaS @NotionHQ @aaditsh @jayclouse 12. Anchoring β†’ Anchoring is the idea that users rely heavily on the first bit of information they see. This can be used to anchor an idea and then reveal the true offering later on (thus creating a deal) @barrettjoneill has a master thread on this

@dickiebush @ItsKieranDrew @arvidkahl @thedankoe @testimonialto @JustinSaaS @NotionHQ @aaditsh @jayclouse @barrettjoneill 13. Pseudo-Set Framing β†’ Creating a set of tasks increases the user's chances of following through to completion. Examples: β€’ Two-step checkouts β€’ Percentage trackers β€’ Onboarding tasks @Yannick_Veys does it with onboarding here. (Can also be done with sales pages)

@dickiebush @ItsKieranDrew @arvidkahl @thedankoe @testimonialto @JustinSaaS @NotionHQ @aaditsh @jayclouse @barrettjoneill @Yannick_Veys And that's it! What'd I miss? There are LOADS of psychology principles to help you 10X your marketing. If you know of something that wasn't included in this list, PLEASE share in the comments. It'll help elevate our creator economy.

@dickiebush @ItsKieranDrew @arvidkahl @thedankoe @testimonialto @JustinSaaS @NotionHQ @aaditsh @jayclouse @barrettjoneill @Yannick_Veys If you enjoyed this, learned something new, and you're into the creator landscape and digital writing: 1. Follow me @jonbrosio for more badass threads like this 2. Retweet the 1st tweet of this thread to help inspire others

@dickiebush @ItsKieranDrew @arvidkahl @thedankoe @testimonialto @JustinSaaS @NotionHQ @aaditsh @jayclouse @barrettjoneill @Yannick_Veys TL;DR 13 Psychological laws to 10X your marketing: β€’ Psuedo-set framing β€’ Feedforward effect β€’ Endowment effect β€’ Confirmation Bias β€’ Skeuomorphism β€’ Cognitive load β€’ Loss aversion β€’ Curiosity gap β€’ Decoy effect β€’ Social Proof β€’Β Hick's Law β€’ Anchoring β€’ Scarcity

@dickiebush @ItsKieranDrew @arvidkahl @thedankoe @testimonialto @JustinSaaS @NotionHQ @aaditsh @jayclouse @barrettjoneill @Yannick_Veys If you want to get started creating your own money-making online business Check out this free resource that walks you step-by-step towards making your first $3,000 writing online

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