Dickie Bush 🚢

Dickie Bush 🚢

04-10-2022

13:43

How to generate 100 viral content ideas in 30 minutes—even if you think you have nothing to say:

This thread will give you a dead-simple system to: 1. Discover the topics you *want* to write about 2. Get *specific* with those topics so readers will trust you (even if you're not an expert) 3. Come up with *engaging* ideas about those topics that go viral Let's dive in:

1 rule before we start: During this exercise, do not judge the quality of your ideas. The goal here is to generate a ton of raw materials, knowing you won't write about 90% of them. BUT—you will emerge with crystal clear clarity. Let's go:

Quick overview of The Endless Idea Generator: Step 1. Use the 2-Year Test to find your topic ideas Step 2. Add specificity to match your credibility Step 3. Use the 4A Framework + proven approaches to generate ideas Step 4. Choose 3 ideas to write about over the next 3 days

Step 1: The 2-Year Test Finding the general topics you want to write about starts with 1 simple question: "What are all of the problems I've solved and topics I've learned about over the last 2 years?" Why 2 years? Good question:

One of the biggest mistakes beginner writers make: Thinking they have to be an "expert" to write about something. But this is wrong. The truth is, people don't want to learn from experts. They prefer to learn from those just a few steps ahead of them on the same path.

So over the last 2 years, what: • Skills have you built? • Struggles have you faced? • Transitions have you made? • Hobbies have you picked up? • Problems have you overcome? • Stories have you experienced? • Topics have you learned about? Write down as many as you can.

Now you should have a long list of topics—plenty to write about! (Here's my list from earlier this year, which I'm still referencing.) Now, it's time to narrow it down. From that list, which 1-3 topics jumped off the page when you wrote them? Lean into those and latch on.

To keep the example going, I emerged with 3 buckets: • How to build a writing habit • All things journaling and asking high-quality questions • General golden nugget growth frameworks You should have your 3 buckets as well. Now, onto Step 2: Getting specific

Remember how I said you don't have to be an expert? That was only half-true. It's true you don't need to be an expert in a topic to write about it. But, you need to add specificity to match your level of credibility. And there are 7 ways to do this:

You can add specificity in 7 ways: • By price • By problem • By industry • By location • By situation • By experience • By demographic And the goal with each of these levers: Make the audience you're writing to *the same person you were 2 years ago* Here are examples:

To drive this point home, here's how my topics evolved: 1. How to build a writing habit for beginner writers 2. Journaling for entrepreneurs who aren't yet journaling but know they should be 3. General golden nuggets of wisdom for ambitious 20-somethings

I encourage you to dial these up until you feel *uncomfortably* specific. Then, add 1 more level.  That's when you know you've gotten specific enough. From here, we move on to Step 3 where the real fun begins: Using the 4A Framework to write headlines:

The basics of the 4A Framework: You can write every idea in 4 ways: • Actionable (here's how) • Analytical (here's a breakdown) • Aspirational (yes, you can) • Anthropological (here's why) And here's an example using the topic of personal finance:

Actionable: These are actionable, implemental pieces of content. The reader should gain some new insight or instruction they didn't have beforehand. • Tips • Hacks • Resources • Ultimate guides Take your core idea and help the reader put it into practice.

Analytical: These are breakdowns involving numbers, frameworks, and processes. Take your core idea and support it with numbers and analysis. • Trends • Reasons • Numbers • Examples • Swipe files • Teardowns Help the reader unlock a new way of thinking.

Aspirational: These are stories of how you or others put your core idea into practice. • Lessons • Mistakes • Reflections • Underrated traits • How to get started Help the reader understand the benefits they unlock when they see the world through this new lens.

Anthropological: These are things that speak to universal human nature. • Fears • Failures • Struggles • Why others are wrong • How you've been misled Create a sense of urgency for the reader to fully embrace your core idea or be forever left behind.

As you can see, I had quite a few ideas here—24 to be exact (just for this first bucket, and I repeated this for all 3 buckets I generated which brought me over 100) Now this brings us to the final step: choosing 3 ideas.

You're sitting there with a ton of ideas on the page—and now you have the problem of potentially too many ideas to write about. This is better than having nothing to write about! But many writers will fall into the analysis paralysis trap here. Here's how to overcome it:

Pick 3 ideas. That's it. Your next 3 days of content. The 3 ideas that most resonated with you from that list. And that's all you're allowed to take away from these ideas (for now) Because here's what's going to happen:

When you start writing about your first idea (that idea that jumped right off the page), it's going to feel effortless. And in the process of writing, more ideas are going to jump into your head. From there, your creative flywheel has started to spin.

And once you hit publish, you will generate *even more* ideas (when you listen to questions & feedback). This is the whole point of the Endless Idea Generator—to get you started. So take your 3 ideas and start writing! The rest will take care of itself.

In summary: • Start with a massive 2-year test brain dump • Grab the 2-3 buckets that resonated most with you • Tailor the specificity to match your level of credibility • Use the 4A framework to generate ideas • Pick 3 ideas, then get going and iterate from there

And that's it—I hope you found this system helpful! If you did: 1. Follow me @dickiebush for more threads like this on digital writing 2. Jump back to the top and retweet it so others can use the system too (and you can find it later!) Here's the link:

Lastly, there's quite a bit to learn here all at once! So if you want a deeper dive into this framework, sign up for this FREE Endless Idea Generator workshop with me and @Nicolascole77. When: Friday at 1 PM ET. Replays sent to everyone who registers:



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