Kai | eCommerce SEO

Kai | eCommerce SEO

21-10-2022

17:31

I added $305K/year in revenue to a local business. In a niche you've probably never even thought about. They're CRUSHING it. Here's how I did it ๐Ÿงต๐Ÿงต๐Ÿงต:

Niche - girls club volleyball... crazy, right? They aren't my typical client. But I needed new clients and knew I could help them. I built them a website, did some SEO, and even set up their email marketing. Before this, they only had a Facebook page. Let's get into it ๐Ÿ‘‡

1. Built the website I had to build it on Sports Engine, a CMS that NBC made for youth sports. It's brutal to work with it. But whatever, I had to make do b/c they signed a contract to use it. I built out the main pages - home, teams, tryouts, coaches, etc.

2. On-Page SEO Keyword research >> Implementation - Title & description - URL - Body text - Image alt text & file names

3. Hooked them up with Mailchimp Klaviyo didn't play well with the CMS. They were pasting email addresses from Excel into Google to send emails. They didn't even have templates - manually typing every email out.

Email (continued) I set them up on Mailchimp with lists for each team/age group. Now the director could just send an email to a list when he needed to update coaches & parents about schedule changes, tryout info, etc. I also added an email capture form to grow their list.

4. Took their tryout registration online Previously, parents had to register for tryouts when they showed up - everything was done on paper. I put the whole thing online. No more paperwork. Parents could register & pay online, then just show up. So much cleaner.

The stats: '19: 68 players '20: 120 players '21: 130 players '22: 190 players 1 player = $2500/each I started in 2019. They've added 122 players since. That's a $305K revenue increase.

I can't take all the credit. Their club kicks ass. I've played volleyball since I was 5 and even dabbled in the professional volleyball scene for a bit. So I know what a great club looks like. Build a great service. Put it in front of the right people. Print money. Repeat.

If you want to print money like this, let's talk. Or hit that follow button if you want to see more content like this.


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