Brook Hiddink

Brook Hiddink

05-09-2022

14:06

11 easy-to-implement CRO and SEO tips that will have you ahead of 95% of new online store owners. [Creating a High Ticket Store - THREAD 9 of 10] STEP 9: 10 CRO/SEO Tips to prioritize from the start. // THREAD //🧵

PART 1 CRO 🎯 1. Have a professional website with high-quality images. 2. Establish trust and authority 3. Have a fast, functional website. 4. Clearly display contact information. 5. Have an easy-to-navigate menu and search bar. Have product filtering on collection pages.

You’ve researched, set up your store, closed suppliers, and set up your ads. Now what? We need people to go to your store and feel comfortable buying. Here are 5 things you can do to increase the conversion rate from the get-go.

1. Customers need to feel comfortable entering their payment info in your store. (i) The easiest way for you to make sure of this? Have a nice website. How to get a nice website? Have a professional-looking website theme.

Sure, it might cost you $500. If you make 1 single sale that you wouldn’t have made otherwise in the next year (had you been using a cheap/free theme), you’ve doubled your investment. Don’t be cheap.

(ii) Use nice, clean, clear images. Even if you’re just starting outL ➢ Blurry images ➢ 1-2 product photos ➢ Bad cropping All indicate unprofessionalism. This will sink a high ticket/luxury store. Don't be lazy. Download and use as many high-quality images as possible

2. Build Trust This is especially important with high-ticket products. With expensive items, customers will naturally feel uneasy spending thousands of dollars on a store they may not have previously heard of. Here are a few ways to increase trust:

(i) Reviews. Ask your suppliers if they have reviews that you can use. They likely will. If you have 0 reviews, then do include the widget or stars on your page until you do. No review stars/widget > Widget with 0 reviews and 0 comments.

(ii) Payment options and trust badges. I hate Paypal. But, having a well-known logo such as Paypal or Klarna immediately below your add-to-cart can help establish authority. Include other trust badges relating to payment, shipping. etc. A "Buy Now Pay Later" option is a plus

(iii) Build a brand. Even though you are selling other brands' products, you can still build a brand for your store. Look at for an amazing example of this. They almost got acquired for $1B last year and solely sell other brands' products.

Branding Ideas: ➢ VSL on your home page explaining your unique value prop. People buy from people. Even though you don’t have your “own” products, you can still have a branded store. ➢ Have core values on your about us page. ➢ Have a unique user experience.

3. Have a fast, functional website. I made the mistake of installing many countless apps that I did not need. Don’t do it. Only install apps that are serving a purpose in your store. Each one you add that is not being used will needlessly slow down your website.

Tip: Regularly go through the checkout as if you were the customer. Look for any bugs or issues and address them immediately.

4. Have contact information readily displayed across your website. With high ticket specifically, you should have a chatbot that customers can write in to ask questions to. You should also have a phone number that customers can call during business hours.

This serves a dual purpose: (i) Your customers can write or call in with questions that they need to be answered that are preventing them from buying. You should track every one of these questions. Create a FAQ on your product page that has the answers to all of them.

Most review apps - Yotpo, Judgeme, etc. will have an FAQ option. Hack: this allows your work to compound over time. The more questions you answer and add to it, the less you and your team will need to answer as time goes on.

Anything that will allow your work to compound over time is a good idea. (ii) Even if a customer does not plan to write or chat in, simply seeing a phone number and chat feature with faces and brand logos will increase trust.

5. Have a simple to-navigate menu with a clear “Search” bar. (i) Why? so customers can easily find products. When a customer gets to the collection page, you should have easy filter options....

Some good places to start for filtering include: (i) Size (ii) Price (iii) Color (iv) Style (v) In Stock/OOS (vi) Brand (vii) Shape/Configuration (viii) Material Not all of these will be applicable, but the easier filtering for your customer will increase the conversion rate.

(ii) People who use the “search” bar on your website are 4x more likely to convert than the average person (something crazy like this).

Most search bars barely work. If the customer makes any spelling mistake or doesn’t type in the item correctly, it will show up as blank. It’s worth installing a premium one from the Shopify App store. Here's an example:

PART 2 - SEO 📈 1. SEO Optimized Product Titles 2. SEO Optimized URLs 3. Post consistent blog content on relevant topics with keyword targeting 4. Use Alt-Text in all images 5. Properly format heading structure 6. Create a consistent backlink acquisition strategy

1. Have SEO-optimized Product Names. With High Ticket, I like to use [brand name] [product name] [color/descriptive word] [product type] For example: Ford Ranger Black Pickup Truck. Ideally, the Title should be below 65 characters.

2. SEO Optimized URLs Related to the above point, the end of your URL is important. It should follow the same principles as the product title. For collection pages, keep it simple using the product type in plural. For example: collection/massage-chairs

You may have previously incorrectly named the product title or collection page URL in the setup phase. You can leave it, or if you want, you can change it and do a redirect from the old URL to the new URL to maintain any SEO authority that has built up.

3. Create a blog. Posting consistent content on a blog is a great way to show Google that your store is “knowledgeable” about a particular topic.

In the blog, include keywords that you want to rank for. Use scientifically reviewed studies throughout your blog (hyperlinked in your blog as sources) to increase authority and establish trust.

Type in a keyword on For example: “massage chair” Then, write blogs that answer all of the most common questions asked by people related to that keyword using highly trusted references. .edu and scientific studies are great sources to start with.

4. Use Alt-text in your images. Include text that describes the image using keywords in the alt text. This is a very important SEO ranking factor and will allow you to show near the top of the “Google Images” search driving additional traffic to your store.

5. Properly format Heading structure Each page on your store should only have 1 “H1”. This should be the main keyword of the page. On collection pages, the H1 should be the product type. For example: “Massage Chairs”. And on product pages, H1=the product title.

6. Create a consistent and reliable backlink strategy. There are lots of ways to do this. I'd recommend researching this topic on your own. The how is not important, but finding a consistent strategy to acquire high-quality backlinks is.

11 CRO and SEO tips to beat 95% of stores CRO 🎯 1. Professional website 2. Establish trust 3. Fast & Functional Site 4. Display contact info 5. Easy navigation SEO📈 1. SEO Titles 2. SEO URLs 3. Consistently Blog 4. Image Alt Text 5. Heading Structure 6. Backlink Strategy

Got value from this thread? Retweet the first tweet to help other new entrepreneurs save time and money. Want more content on eCom Growth? Follow me @ecomwithbrook


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