Sahil Bloom

Sahil Bloom



How to Create More Luck:

I believe that much of what we call "luck" is the macro result of 1,000s of micro actions. Your habits put you in a position where luck is more likely to strike. If you want to create more luck, start by increasing your luck surface area. This thread shares 20 ways to do it:

Get in the Arena There's no luck on the sidelines—the arena is where it strikes. It's lonely and vulnerable, but it's the only path that bears real fruit. When faced with two paths, choose the path that puts you in the arena—where collisions happen, where luck can strike.

Write in Public When you write and publish your ideas and insights, you are casting a web of magnets out into the world. Those ideas and insights will attract some people to you—and perhaps repel others. As your web grows, the connections—and luck—compound accordingly.

Be the Dumbest in the Room If you have a choice between entering two rooms, choose the room where you are more likely to be the dumbest one in the room. Once you are in the room, talk less and listen more. Bad for ego, great for luck. Good things tend to happen in these rooms.

Talk to Strangers "Don't talk to strangers" is a classic we are told as children—the residue of which carries into adulthood. New relationships spark new ideas, insights, and opportunities—these compound just as well as any financial investment. Broad Network = Broad Luck

Send More Cold Emails Cold emails are responsible for some of my biggest breaks in my life—new mentors, relationships, and career opportunities. Cold emails are a force multiplier for your efforts. Follow the principles below to enhance your odds of success. Shooters shoot.

Schedule Free Time The idea that free time is bad is one of the greatest lies you’ve been told. Free time is a call option on future interesting opportunities. When you have free time, you have the headspace to pursue new ideas and go down rabbit holes. Plan for more of it.

Hang Out With Optimists When choosing who to spend time with, prioritize spending time with optimists. Pessimists see the doors that are closed. Optimists see the doors that are open—and probably kick down the closed doors. Remember: Pessimists sound smart, optimists get rich.

Ruthlessly Eliminate Negativity Everyone has a few negative people in their circle. They tell you to be realistic. They laugh at your ambition. They argue. Eliminate this negativity from your life. It's a boat anchor—cut the damn line. Negative people are the anti-luck.

Embrace the Unexpected You should spend your 20s saying yes to almost everything. Saying yes puts you into uncomfortable situations that lead to new relationships, opportunities, and growth. These unexpected moments are luck-rich. Embracing them is how you capitalize.

Hustle Hard When you have a bias for motion, good things happen. You create more random collisions in your ecosystems—chaos theory. "You’re doing a lot to stir things up...enough force, hustle, and energy for luck to find you." - @naval A bit of hustle goes a long way.

Trust the Weekend Test "What the smartest people do on the weekend is is what everyone else will do during the week in ten years." - @cdixon Observe the weekend projects of the smartest people in your circles. These are a looking glass into the future. Make asymmetric bets.

Create Value Without Expectations The best things in life come to those who create value with no expectation of a return. I don't know how it happens, but when you put out good energy, it tends to come back to you—multiplied. Be genuine. Create value. Good things will happen.

Put Skin in the Game I have a rule: Once I've heard about something from 3 smart friends, I put some skin in the game with a bit of $$$. This forces me to dive deeper. Sometimes I learn more and fold; more often I learn more and double down. Small bets with outsized returns.

Get Out & Engage It’s hard to get lucky watching Netflix at home. It’s (relatively) easy to get lucky when you’re engaging with people, interacting, and learning—in physical or digital worlds. Spend more time engaging and you'll find yourself in more positions to get lucky.

Become an Expert If you are exceptional at one specific thing, luck tends to find you. Your expertise becomes a magnet for new and interesting opportunities you never knew existed. Public awareness of your expertise is a plus. Share your work to widen the reach of your magnet.

Creative Boredom We really need to normalize boredom. Some of your most creative moments come during periods of boredom. On a walk, in the shower, at a dinner by yourself. You’re bored, your mind wanders, your thoughts mingle. Bam! Insight strikes. Boredom creates luck.

Send More Cold DMs Twitter is an insanely valuable resource if you use it well. You can literally reach almost anyone in the world from your couch. I've connected with many amazing people through sending them a cold DM—including when I had very few followers. Shoot your shot.

Spend Time in Digital Communities The world has changed—you no longer need to live in a big city or have a fancy degree to connect and build valuable relationships. The rise of digital communities is real. Join a Discord, engage in good faith. Create value, receive value.

Ask Great Cold Questions When you meet new people, find ways to stand out. Asking great questions is a clear way. One of my favorites: "What are you most excited about that you're working on right now?" It gets them talking—plus they’ll remember you for future opportunities.

Follow Your Curiosity Humans are born with astonishing curiosity. But somewhere along the way, we're told to stop asking questions. Push back. Learn to follow your curiosity—trust it. Curiosity drives you to knock down doors and enter new rooms. Fortune favors the curious.

Those are 20 ways to create more luck by expanding your luck surface area. Follow me @SahilBloom for more threads on growth, business, and tech. I’ll write a deep-dive on luck in my newsletter. Join 70,000+ others and subscribe so you don’t miss it!

And be sure to check out my new podcast—Where It Happens—for deep dives with amazing guests on many of these topics, frameworks, and more.

In the spirit of this, let’s spread some good luck today. If this thread gets me to 500,000 followers, I’ll buy a $100 dinner for 5 randomly selected people who shared it. RT the first tweet of the thread to be entered to win a dinner on me!

This looks like it will happen. $100 per winner. $500 total. Hopefully $100 is enough to do: • Nice dinner solo • Reasonable dinner date • Casual dinner with family Will randomly select winners if I hit 500,000 from this thread and send a DM.

750 to go. Who’s feeling lucky? Winners notified via DM!

50 to go… Winners notified tonight!

Thanks for all the support! We did it. Winners: @shrewtea892 @SeanToyinbo @AlexPaunic @NoraKAli @patricktweeks DMs to come!

Ok, enjoyed that for a bit. Definitely feels like a big step and I’m proud of the consistency of effort that went into it. Now let’s get back to business: I think I’ll knock back four whiskeys and drop some hard truths tomorrow night…

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