Alex Garcia ๐Ÿ”

Alex Garcia ๐Ÿ”

05-12-2021

16:40

Your landing page can either bottleneck growth or drastically impact revenue. And after working on 300+ landing pages I put together a blueprint for you to optimize yours. Here are 10 tips to increase your conversion rate ๐Ÿงต

1. Clarity is king Clarity tells the consumer one thing: What do you do for me? And if you a consumer can't answer that after diving through your landing page, then you have a clarity problem. Example:

2. Context is queen Context answers the second question: How do you make that happen for me? Because without it, your big, bold idea is nothing more than a claim. Example:

3. Creative is the prince **Your creative elements:** paint the picture. Without them, you're letting the consumer's imagination take over. With them, and you show what you deliver. It's not enough to just tell, you must show. Example:

4. Don't "Design" A Landing Page. Too often, landing pages are thought, designed, and built-in blocks, with elements of copy and creative. And the result is a choppy conversation that loses all of its flow. Bad example:

5. Write a letter You first write a letter to your customer. Then you build and design around that letter. The first thing, is to understand that every consumer is alone with your words. Each customer experiences a one on one interaction with your business. Good example:

6. Headlines 101 Every headline on your landing page has a job. But only one headline is the founder. It's your bold, brilliant idea that cements your value creation in the mind of the consumer. Every other headline is a supporting employee to your H1 aka the founder. Ex:

7. Your Above-The-Fold Your above-the-fold section of your landing page is single handily the most important aspect of your landing page. It's a pass or fail test with a 3-second shot clock. Pass it, and you earn the scroll. Example:

8. Earning The Scroll Elements to earn the scroll:

9. Writing Your Headlines As I said before, headlines can make or break your landing page. And I have found four formulas to work best. Here's an example of one: Formula #1 = Specificity (Big Idea) x Hook (Your Magic Sauce)

10. Inject Social Proof ATF Nobody wants to feel like the guinea pig. Consumers want to feel confident in their decision to trust you. And because you're above the fold holds the most weight โ€” it also must include the proof to back the claim. Example:

That's it for today. This is like 15% of what Growth Marketing Examined members received in the full case study to re-create their landing pages. If you want access to the full guide then you can join us here ๐Ÿ‘‡๐Ÿฝ

And if you enjoyed this then follow @alexgarcia_atx for more growth marketing content on your feed. More threads to come: - copywriting - ad development - landing page development - newsletter optimization

If you want another good read that's marketing-centric then I think you'll enjoy this one too:

Also, I got a newsletter centered around growth marketing :) If you want to join 15k+ marketers, founders, and creators who get the best growth marketing tactics in their inbox every Thursday... Then you can join them here ๐Ÿ‘‡๐Ÿฝ



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