
A recent small medical issue has highlighted how much someone needs to disrupt Google Search. Google is no longer producing high quality search results in a significant number of important categories.
Health, product reviews, recipes are three categories I searched today where top results featured clickbait sites riddled with crappy ads. Iām sure there are many more. Feel free to reply to the thread with the categories where you no longer trust Google Search results.
Iām pretty sure the engineers responsible for Google Search arenāt happy about the quality of results either. Iām wondering if this isnāt really a tech problem but the influence of some suit responsible for quarterly ad revenue increases.
What would a paid version of Google Search results look like - where Google can just try to give me the best possible results and not be worried about generating revenue?
Also, how can a search category be SEOād into ruin? Isnāt search engine optimization supposed to produce ābetter resultsā? Doesnāt Google exclusively control the results it displaysā¦.
The more I think about this, the more it looks like classic short term thinking. Juice ad revenue in the short run. Open the door to complete disruption in the long runā¦
This is why no software incumbent is truly protected from startup disruption. Inevitably the rot of a bad incumbent product starts from withinā¦
Does search have network effects? Sure! Knowing what everyone is searching for (and which results they click on) allows Google to produce better results for me.
In another way it doesnāt - I get no direct benefit if you are using the same search engine as I am. We donāt interact with each other directly through search. So if the search results being displayed are no longer high quality⦠isnāt the network effect broken?
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